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New patent hints at AR coming to Apple devices

Apart from Google, there’s at least one other firm developing augmented reality (AR) maps. Yesterday (26 February 2019), Apple registered a patent with the US Patent and Trademark Office for a “method for representing points of interest in a view of a real environment on a mobile device.”

In English, that means looking at things via an AR lens.

This technology would, for example, be able to recognise and display information about objects such as buildings and other landmarks in the user’s view – quite handy when you travel to a foreign city.

The patent also mentions that the technology could be useful inside buildings and cars to identify specific objects – e.g. helping to locate your glasses or pointing out something about a room you might have missed.

Apple applied for this particular patent nearly two years ago, but it was only granted yesterday. Of course, it doesn’t mean that the firm will definitely release AR products – businesses regularly register patents that never become commercial products.

In this case, however, it’s not just the patent that points to Apple possibly developing an AR headset. The company has acquired various AR-related businesses over the last few years. It also introduced ARKit in iOS – and Apple’s CEO Tim Cook openly says that AR excites him.

The latest patent focuses more on using AR in iPhones and iPads than AR headsets, but it doesn’t rule out the possibility of such a device. It refers to a “semi-transparent” display similar to those in AR products such as smart glasses that might be used in combination with this technology. A drawing filed with the application appears to point to something similar to AR smart glasses.

Only the future will tell whether millions of people will soon be looking at the world through Apple AR glasses, but it’s certainly an interesting possibility.

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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