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KGI analyst predicts more affordable MacBook Air this year

Ming-Chi Kuo, a KGI Securities analyst, has published new research urging investors to focus on three products this year: AirPods, a possible 6.1-inch LCD iPhone, and a lower-priced MacBook Air.

The first and second devices on his list have been discussed widely over the last few months, but the possibility of a cheaper MacBook Air will be news to most people.

Kuo does not provide details about what we should expect from such a device apart from the fact that it costs less. The present models, however, are quite outdated because Apple has not released any significant updates over the last three years.

In fact, the firm has reduced the number of available models by completely discontinuing the 11-inch version. The 13-inch model’s base processor received a boost in June 2017, but it is nevertheless still a Broadwell chip that can trace its roots back to 2014/15.

Apart from internal revamps such as graphics and processors, the display might also be upgraded. The MacBook Air presently comes with a 1440×900 non-retina display. Other likely changes could include a general redesign and a couple of Thunderbolt 3/USB-C upgrades.

Kuo believes the new version might be launched during the second quarter of this year. This, of course, brings us to the April-June period, which may mean the company might hold back the announcement until June’s WWDC.

In a different report, Kuo also forecasts that the numerous rumours surrounding state-of-the-art over-ear headphones as well as AirPods mean that these will be the future of the firm’s augmented reality and artificial intelligence plans. He is confident that, compared to HomePod, Apple’s headphones provide more opportunities for personalisation, reaching the market quickly and enhancing the rumoured AR glasses.

He is very positive about the future of AirPods in the marketplace, but not so much about HomePods, for which demand has been lacklustre to say the least.

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Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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