News

Eurasian Economic Commission grants regulatory approval for new MacBook

News is breaking that the Eurasian Economic Commission (EEC) yesterday approved a filing from Apple for a new “portable personal computer”.

The filing that caught several Apple watchers’ eyes (9to5Mac and MacRumors among them) bore the model identifier A2289 and the description “Portable personal computer brand Apple model A2289 (software version macOS.10.15) and spare parts for it.”

Speculation is now growing that the new laptop will feature the excellent scissor-switch keyboard included on Apple’s latest 16-inch MacBook Pro, which is considerably more reliable than the butterfly keyboards on all other Apple laptops.

At present, these are the only details of the product in the public domain.

However, previously, EEC filings have confirmed the existence of upcoming Apple products a short time before their formal release – such as the 10.5-inch iPad in 2017 and the 9.7-inch iPad in 2018.

Last July, renowned Apple analyst Ming-Chi Kuo predicted that the cutting-edge new scissor-switch keyboard (which at the time of his report was itself speculation) would be featured on other laptops this year.

All that can be said at present is that a second MacBook with the improved keyboard may be about to reach the shelves of Apple Stores across the world.

The filing refers to one MacBook, which Apple watchers believe is most likely to be an update to the uber-high-quality MacBook Pro.

The last time that this model was refreshed was in May last year, so it’s well within the bounds of probability that it’s due for an imminent update.

On the other hand, there’s also a possibility that the new arrival might just be a new MacBook Air or an entry-level MacBook Pro.

Only time will tell.

Tags

About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

You can also follow me on: and

Add Comment

Click here to post a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.