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Autonomous driving startup Zoox steals 17 Apple engineers

Apple’s decision to scale back its plans for a self-driving car has reportedly resulted in 17 of its engineers leaving the project to join autonomous driving firm Zoox.

Bloomberg has published an account this week that said the engineers who left were specialists in suspension, braking and other mechanical systems. These individuals were not trained by Apple — they originally came from conventional car manufacturers.

According to insiders, the engineers departed because they were to a large extent no longer working on self-driving technology at Apple. The firm has instead decided to focus on building self-driving employee shuttles.

Since 2015, Zoox has managed to acquire $290 million in funding. The firm from Menlo Park, California, refers to itself as a “robotics company pioneering autonomous mobility as-a-service.”

It plans to eventually produce a “fully automated, electric vehicle fleet and the supporting ecosystem required to bring the service to market at scale.”

Bloomberg revealed that during the last two years an Apple supply chain specialist also crossed the floor to Zoox.

Earlier this month, reports suggested that Apple will join forces with an existing car manufacturer to produce an autonomous shuttle that will be used to transport staff at its Apple Park HQ. The firm will reportedly provide the self-driving technology, while the car manufacturer will provide existing commercial vehicles to modify.

Exactly when the project (called PAIL) will produce its first self-driving shuttle is not known.

After executive Bob Mansfield became head of the firm’s Project Titan self-driving car program in 2016, staffing was drastically reduced and the focus shifted to supporting solutions and software. Apple is currently rebuilding the division, this time emphasising autonomous systems instead of car production.

The California Department of Motor Vehicles has granted Apple a self-driving auto permit and the firm is currently testing its self-driving technology on a relatively small number of Lexus RX450h SUVs.

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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