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Apple targets professional market with new ‘Pro Mode’ MacBook feature

A new ‘Pro Mode’ feature has been identified on the macOS that allows apps to run significantly faster.

Described (metaphorically) by Forbes as “a big red button that says ‘turbo’”, Pro Mode has been found within Apple’s MacOS Catalina 10.13.3 beta version.

9to5Mac’s Filipe Espósito reported on Monday that the latest macOS Catalina 10.15.3 beta build has references to a new Pro Mode, which users can turn on and off.

Apps may run faster, but battery life may decrease and fan noise may be increased when Pro Mode is activated.

No further details are currently publicly available, so it’s not exactly clear what Pro Mode will enable.

Apple has, however, been focusing on the professional consumer market, which it considers a bulwark against the total replacement of desktop computers by mobile alternatives.

Espósito’s revelations suggest that Apple is opting to extend the thermal limits of the system with Pro Mode: faster running apps indicate that Pro Mode will allow the processor to run faster, generating additional heat and requiring more circulating air – hence the faster-running fan noise.

Pro Mode lets users go beyond the pre-existing ‘everyday’ balance between power consumption, performance and heat-generation – effectively, the maximum that anyone could hope to get out of the devices.

The new feature, which can be switched on and off, appears to be able to boost the machine’s performance for intensive tasks such as rendering a high-definition video, and then switch back to ‘normal’.

If the user forgets to flip the switch back to regular usage after the task, it will return to normal the next day upon powering up.

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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