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Apple reportedly planning to release premium Esports Mac in 2020

Apple is reportedly targeting the release of a premium “gaming-focused” Mac in 2020 as it looks to appeal to a new generation of Esports and streaming professionals.

Gaming has become more of a focus at Cupertino HQ during the last 12 months following the launch of Apple Arcade, a monthly subscription service based around unique and compelling experiences on mobile devices.

Rumours suggest that it is now considering further investments into gaming and that an Esports-centric personal computer could be in line for release by the middle of next year.

“According to supply chain sources, in addition to the high unit price of Apple’s new gaming PC products, it may be a large all-in-one (AIO) or a large-screen gaming laptop,” the rumour stated.

The new device would go toe to toe with other pre-built gaming PCs in the high-end segment of the market and is expected to retail for up to $5,000.

Apple has released more expensive hardware recently, with the standard Mac Pro coming at $6,000 and a 32-inch LCD monitor retailing for $4,999, so a new device at around that price point would make sense.

Specific details about the Esports Mac are thin on the ground, but it is likely to feature an AMD graphics card and be powered by the latest Intel CPUs.

Apple is believed to be preparing for an official announcement at the Global Developer Conference (WWDC), which will take place in early June in California.

Apple has never before ventured into the Esports PC field, so it would be a bold new step for the company if the product does see the light of day.

The high price means that it is unlikely to appeal to the masses, but those serious about games such as Fortnite and League of Legends may be interested if they can get the very best experience.

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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