News

Apple increases OTA download limit for Apps by 50%

It is undoubtedly frustrating when you want to upload an app to your Apple smartphone, only to get that dreaded message telling you that it’s more than 100MB so it can’t be done (except over wi-fi, of course).

The good news is that the firm has just increased that limit to 150MB.

The reason for the limit originally being implemented is that most cellular providers started phasing out unlimited plans, so Apple was actually protecting you from steep data charges. The only way to download apps bigger than that limit was if the developer offered incremental downloads.

With unlimited data plans once again becoming popular, an Over the Air limit no longer makes such a lot of sense – hopefully this is the beginning of the end, and it will eventually be phased out.

Apple revealed the news about the 100MB to 150MB upgrade in a rather concise announcement on its developer’s portal.

At a time when apps are becoming bigger and bigger, with even gigabytes of data sometimes involved, 150MB will of course not really go a long way. What it will do, however, is to make it possible for developers of bulky apps to break down their downloads into fewer bundles.

Although Apple could certainly have increased the OTA download limit a lot more, one should probably be thankful for small mercies. But don’t expect your next Metal 2, Machine Learning or ARKit app to fit into a 150MB package. Hopefully, in time, Apple will eventually respond to realities on the ground and increase the limit to something more realistic such as 500MB.

Apps are, after all, getting bigger all the time. The new 150MB limit is still not enough for some of the smaller apps on the App Store, and a few years from now even a 1GB limit might in retrospect appear to have been totally ridiculous.

Tags

About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

You can also follow me on: and

Add Comment

Click here to post a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.