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Apple finally axes apps that send data to outsiders

Today we bring you both good and bad Apple news. Let’s get the bad news out of the way: there are apps in Apple’s App Store that share your location data with third parties.

The good news is that Apple has now apparently started to crack down on these apps. The company is busy removing these applications and informing the developers that their apps are violating two sections of the Review Guidelines.

Several cases of Apple cracking down on this kind of app have so far been reported. The company sends an email to developers which states that ‘upon re-evaluation’ their app has been found to violate section 5.1.1 as well as section 5.1.2 of the company’s guidelines related to user awareness regarding information collection and sending user location info to third parties.

Sections 5.1.1 and 5.1.2 state that “The app transmits user location data to third parties without explicit consent from the user and for unapproved purposes.”

The email from Apple explains that the app developer will have to remove all frameworks, code or SDKs involved in the violation before they can re-submit the app for inclusion in the App Store.

Apple’s tough stance against data collection comes at a time when Europe is implementing new GDPR (General Data Protection Regulation). To be fair, the company itself has always claimed to highly value user privacy – but apparently it didn’t always enforce its own strict guidelines when it came to app developers.

In some instances, the offending apps do not clearly inform users about the way their data is handled. Apart from requesting user permission for collecting data, Apple now wants developers to clearly set out how user data is shared, and to what ends it will be used.

Apart from that the firm is reportedly also cracking down on cases where data is used for purposes that are not related to enhancing user experience.

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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