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Apple drops one of the most useful iPhone features

With the release of the initial iOS 13 beta version a few days ago, Apple basically announced to the world that it is dropping support for 3D Touch. We say this because iOS 13 makes every shortcut and gesture that relied on this technology accessible through a simple long press – which means that there is for all practical purposes no longer any need for 3D Touch.

Many industry experts have in the recent past warned that they believed that Apple was on the verge of dropping support for 3D Touch. The first one we can think of was renowned analyst Ming-Chi Kuo, who hinted at such a move in April 2018. Barclays analysts last week confirmed Ming-Chi Kuo’s initial fears and issued a report saying that 3D Touch “will be eliminated” soon.

From a financial point of view, it would make a lot of sense for Apple to drop support for 3D Touch. The mechanism that makes this technology possible is expensive and takes up a lot of space. It has been rumoured that Apple will use the additional space that it gains by dropping 3D Touch to fit a bigger battery.

If one looks at the whole issue from an innovation point of view though, it’s horribly frustrating. In the first place, 3D Touch was the top haptic feedback system out there. It offered a variety of ingenious shortcuts a lot quicker than would be possible by using a standard long press.

3D Touch is useful throughout iOS, from the Control Centre and on-board keyboard to apps icons and more. For example, you can use 3D Touch (a hard, quick press) to load Quick Actions on app menus, emails and URLs. This enables you to “Peek and Pop” (i.e. get a preview without actually opening them).

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About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

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