News

Apple culls the 12-inch MacBook, launches two new models

Many people probably haven’t noticed that Apple has discontinued selling the 12-inch MacBook, which was launched in 2015. With its butterfly keyboard and USB-C function, it was the first Mac laptop that didn’t feature a glowing Apple logo in a long time.

In 2016, the company updated the MacBook Pro, and two years later the MacBook Air followed with some fairly contentious upgrades set out by the 12-inch MacBook. Mac enthusiasts missed the USB-A ports and SD card slots of other MacBooks. And the redesigned butterfly keyboard was a catastrophe from day one.

Apple appeared, however, committed to the design trends that it started with the 12-inch MacBook, though persistent rumours indicate that the next MacBook Pro will have a more conventional keyboard with increased travel.

Under the circumstances, it would appear that Apple chose the right time to phase out the 12-inch MacBook.

The upgrade of the MacBook Air last autumn made the 12-inch MacBook somewhat of an anomaly. Despite being lighter and thinner than any other Apple computer, it was totally underpowered. At the time, the MacBook had also become a niche product. Those who wanted a portable computer had better options in the iPad Pro range.

With Apple offering 11-inch and 13-inch versions of the MacBook, the 12-inch model basically became redundant.

Update

Apple has launched two new MacBook models: a MacBook Air and a MacBook Pro. The upgraded MacBook Air features a 13-inch screen and a faster Intel processor. The 13-inch MacBook Pro also boasts new Intel processors – and on top of that, Touch ID and a Touch Bar. This means that it now offers fingerprint security as well as touch input.

Prices range from $1,099 for the MacBook Air and $1,299 for the MacBook Pro.

Tags

About the author

Chris

I've been a passionate evangelist for Apple and the Macintosh throughout my working life, my first love was a Quadra 605 working with a small creative agency in the south of Norfolk UK in the mid 1990's, I later progressed to other roles in other Macintosh dominated industries, first as a Senior graphic designer at a small printing company and then a production manager at Guardian Media Group. As the publishing and printing sector wained I moved into Internet Marketing and in 2006 co-founded blurtit.com which grew to become one the top 200 visited sites in the US (according to Quantcast), at its peak receiving over 15 million visits per month. For the last ten years I have worked as an Affiliate and Consultant to many different business and start ups, my key skill set being online marketing, on page monetisation, landing page optimisation and traffic generation, if you would like to hire me or discuss your current project please reach out to me here.

You can also follow me on: and

Add Comment

Click here to post a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.